Marketing

Laboratory testing is not a new business, but bringing these services directly to consumers is…and they love it. No appointment necessary, results in 24 hours, confidential and professional every step of the way.

There are a lot of factors contributing to the exponential growth in the medical testing market including the impact of aging baby boomers, the increase in employee screening, and new awareness and demand among consumers.

Do well by doing good.
Perhaps one of the most satisfying reasons for the growth is that laboratory testing is still one of the most cost-effective methods to fight chronic disease. The medical community knows it, and corporate wellness programs are proving it. Many serious illnesses, when detected early, can be treated more successfully including diabetes, kidney disease, heart disease, and many forms of cancer.

The market for each of our core customers continues to grow:

• Employee Drug Screening
• STD Testing
• Education – Admissions
• Legal & Paternity Testing

But it’s the emerging markets that make this an opportunity you won’t want to pass up:

• As health costs continue to rise, Corporate America has responded with an onslaught of Wellness Programs designed to keep their employees healthier longer. These programs include weight reduction, smoking cessation, cancer and heart screenings, and making healthy lifestyle choices.
• 1 in 6 Americans is un-insured and cannot afford the big laboratory rates. Our direct-to-consumer pricing gives them affordable prices without the added expense of a doctor’s visit.
• This year has seen a 43% increase in consumer self-directed health funds available. As Heath Savings Accounts (HSAs) become more popular, the funds available to your customers through these programs will continue to grow.
• Many of today’s most-common procedures are not covered by insurance, but require medical testing. Patients wanting liposuction, plastic surgery, or other ‘vanity’ procedures will now have a low-cost access for vital pre-op information.

With an overall growth rate of 14.5% annually, the healthcare remains one of the best bets when it comes to new business ventures. Our systems, processes, and buying power can put you where you want to be.